Irina Denezhkina
Irina is a strategic executive with 12+ years experience in leading multi-stakeholder projects, from payment systems to influencer platforms.
Irina’s key expertise includes competitive analysis, go-to-market approaches, budgeting, and strategic planning.
Irina will personally participate in projects related to strategy.
Irina’s key expertise includes competitive analysis, go-to-market approaches, budgeting, and strategic planning.
Irina will personally participate in projects related to strategy.
Product & Strategy Advisor
Case 1
Irina played a key role in the negotiations for this deal on behalf of VK, a 100 million user network. For the next two years, was overseeing all integrations between AliExpress and VK.
Case 2
Social Commerce Platform at VK
Irina re-invented the b2c purchasing process in the VK ecosystem, doubling the goods GVM and bringing millions of USD in additional advertisement revenue within a year.
Irina's cases
AliExpress Russia JV
<<< AliExpress Russia JV >>>
<<< Social Commerce Platform at VK >>>